ISANA

Rob Malicki and Linda Vaughn

Abstract:  In his ministerial statement on internationalisation of education in October 2003, Dr Brendan Nelson stated ‘Internationalisation is a two way process…yet less than 1% of Australian students travel abroad for study’. Many Australian Vice-Chancellors have already mandated student mobility targets of 10% or more, but thus far there has been little communication and sharing of strategies of how to reach these targets. This paper will consider the promotion of outbound programs in relation to some of the main stakeholders. It will review some of the standard promotion and recruitment methods and evaluate other methods and strategies that are integral to the running of a successful outbound mobility program.

Key words: Study abroad, student mobility, exchange programs, student recruitment.

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